Percol

Percol was launched in 1987 by Food Brands Group. From the outset, Percol was dedicated to ethical trading and environemtal sustainability, while refusing to compromise on quality or taste. Percol doesn't source their beans from large commercial estaes, instead they search out small plantations in different regions of Central and Southern America. These are often run by the indigenous population and benefiting from natural soil enrichment and microclimates that allow the coffee to develop its full, natural character. Where possible they choose Fairtrade coffee beans and buy from organic growers who carefully hand pick the red cherries just when they are ripe and perfect for harvesting. Percol Fairtrade Nicaragua Ground Coffee was one of the first Fairtrade Roast and Ground coffees in the UK and his since won 3 top taste awards. They also introduced the UK to its first delicious sip of Organic coffee in the mid-nineties.

Product key

Organic - We categorize items as organic if they have been certified by the soil association, or have been made with organically grown products. To find out the benefits of buying organic products see our Why Buy Organic? page.

Sugar Free - All of these items state that they are sugar free on their packaging.

Fair trade - All fair trade products have met the international Fairtrade standards and bare the FAIRTRADE Mark. Find out more about Fairtrade.

Vegan - All of these products state they are suitable for vegans on their packaging. They contain no animal products of any kind.

Vegetarian - These products all state that they are vegetarian / vegan on their packaging. Items that are naturally suitable for vegetarians are not included.

Gluten-Free - These products all carry an on-pack claim stating that they are gluten free.

Ethical - To classify as ethical all of these products have had to meet Joshua’s own strict ethical criteria, meaning we consider them to be ethically produced.

Biodynamic - Biodynamic products are those that have been produced using biodynamic methods. More information on biodynamic agriculture .

Local - Local products have all been produced in Devon or within one hour of our store.

Wheat-Free - These products all claim they are wheat free on their packaging

Joshua’s - These products are all either Joshua’s branded, or made by our chef and his team here on site.