Tom’s of Maine created the first natural deodorant in 1976. Since then, they have continued to pursue innovative new natural ingredients that deliver improved odor protection.

Toms Of Maine

Tom’s of Maine have been at the forefront of natural personal care since they were founded in 1970 and are todays number one Natural Care brand. They specialise in producing bodycare products made without artificial ingredients, animal ingredients or chemicals. Toms of Maine have strong values and principles. They are an ethical company with a strict belief in caring for and sustaining the environment.

Product key

Organic - We categorize items as organic if they have been certified by the soil association, or have been made with organically grown products. To find out the benefits of buying organic products see our Why Buy Organic? page.

Sugar Free - All of these items state that they are sugar free on their packaging.

Fair trade - All fair trade products have met the international Fairtrade standards and bare the FAIRTRADE Mark. Find out more about Fairtrade.

Vegan - All of these products state they are suitable for vegans on their packaging. They contain no animal products of any kind.

Vegetarian - These products all state that they are vegetarian / vegan on their packaging. Items that are naturally suitable for vegetarians are not included.

Gluten-Free - These products all carry an on-pack claim stating that they are gluten free.

Ethical - To classify as ethical all of these products have had to meet Joshua’s own strict ethical criteria, meaning we consider them to be ethically produced.

Biodynamic - Biodynamic products are those that have been produced using biodynamic methods. More information on biodynamic agriculture .

Local - Local products have all been produced in Devon or within one hour of our store.

Wheat-Free - These products all claim they are wheat free on their packaging

Joshua’s - These products are all either Joshua’s branded, or made by our chef and his team here on site.